• Computer ProcessingCOMPUTER PROCESSING
  
  Customer focused programs require
  specific processing management to
  maximize results and minimize costs.
  
  
  Your computer processing applications
  management for customer focused
  promotions can benefit from the systems
  technology offered by SBDP. We help you
  minimize errors and manage processing
  more quickly.
• Creative & Printing ServicesCREATIVE SERVICES
  
  Graphic and Web Design servies are
  available to assist you in effectively
  reaching your customer base. Brochures,
  Flyers, Post Cards, Websites and Landing
  Pages, QR codes and Purl’s created to
  meet your specific needs.
  
  
     PRINTING SERVICES
  
  Offering Flexible Finishing options and
  Cost Efficient on-demand digital color
  production printing.
  
  •65 ppm print/copy in both color & black
  •HD Color Polymerized Toner for
      Superior Image Quality
  •Ability to Duplex print Heavy &
      Coated Stocks
  •Sizes 5.5"x 8.5" to 13"x 19.2" for
      full bleed 12"x 18"
  •Multiple Configuration Options
  •Finishing Options include
      -Saddle-Stitch Booklet Maker,
          up to 200 pages trimmed
      -Multi-Folding
      -Hole Punch with Post Inserter
  •Digital Envelope Printing
   Sizes to 10" x 12"
  
• Database ManagementDATABASE MANAGEMENT
  
  Information about what customers need
  and want, including purchasing habits,
  provide the basic criteria needed to create
  the "best customer profile". Focused
  marketing plans require this type of
  profile to determine program content,
  qualify customers and target prospects.
  
  
  Data gathered from computer files to
  produce your "best customer profile" is
  sometimes difficult to access or utilize
  in present applications. SBDP can help
  you maximize results in your specific
  markets. We also have the ability to
  access thousands of specialty lists to
  help you cross match and build your
  ideal customer prospect database.
• Direct MarketingDIRECT MARKETING
  
  Capturing a segment of the market whose
  profile best matches your present requirements
  offers an immediate opportunity to
  generate quick profits and acquire new
  customers.
  
  
  Your direct marketing program can take
  advantage of SBDP's ability to access
  these niche markets through our list
  selection, processing and all direct mail
  production functions from creative
  services to printing.
• Direct ResponseDIRECT RESPONSE
  
  Rapid and accurate turnaround of responses
  tell prospects you’ve placed a high value on
  them as potential customers.
  
  
  Continually improving the accuracy and
  quick response of your inquiry control
  system is essential and SBDP can create
  continued success throughout the sales
  and follow-up process in order to pursue
  these “hot leads” effectively.
  
  
• Fulfillment ServicesFULFILLMENT
  
  Niche marketing fulfillment packages
  reach those prospects 60% to 80% more
  likely to buy, boosting sales.
  
  
  Effective management of your program
  creates a variety of sales opportunities.
  To help you in this process, SBDP can
  define the most appropriate fulfillment
  package for your profile customer,
  provide individual components, or
  implement a total program.
• Identify Sales LeadsIDENTIFY SALES LEADS
  
  Sales results improve tremendously with
  aggressive follow-up and to insure enthusiastic
  pursuit of leads, prospect databases
  qualify them in relationship to the specifications
  of the “best customer profile”.
  
  
  Refining and upgrading your profile is an
  on-going and critical process. SBDP offers you
  the capability of accessing a variety of program
  options including On-Line Services. We can
  also provide Telemarketing Services to help
  identify new leads.
  
• List ServicesLIST SERVICES
  
  SBDP can help select the ideal list
  suited to your specific market needs
  from a variety of providers as well as
  assist in developing and maximizing
  the effectiveness of your existing list.
  
• Mail Processing & ServicesMAIL PROCESSING & SERVICES
  
      - Address Standardization
  
      - Assign/Correct 5-digit Zip
  
      - Zip + 4 Coding
  
      - Carrier Route Coding
  
      - Distance Between Zips
  
      - Merge-Purge
  
      - Laser Personalization
  
      - Variable Data Printing
  
      - Mail Tracking
  
      - Lettershop Services
  
      - Digital Address (Envelope) Printing
  
      - Inkjet Address Printing
  
      - Folding
  
      - Inserting
  
  
• Market ResearchMARKET RESEARCH
  
  Consumers in today’s market are more
  knowledgeable about the products/
  services they buy causing purchasing
  behavior patterns to continually change.
  
  
  Developing your customer focused
  marketing may require more accurate and
  current research data. SBDP can help
  with a broad range of market research
  services designed to provide a comprehensive
  profile of your ever changing customers.
  
• Marketing & Sales AnalysisMARKETING & SALES ANALYSIS
  
  Lower costs and effective marketing
  programs require analyzing the
  information generated from inquiry
  control programs. Analysis of sales and
  follow-up results lead to improved sales
  productivity.
  
  
  To give you more comprehensive data
  about your current market, SBDP's
  inquiry programs provide reports by
  media, product and territory. Custom
  reports can be designed to analyze
  responses by any information in the
  database.
• Program DesignPROGRAM DESIGN
  
  Market conditions and ever-changing
  customer buying habits require timely and
  accurate data to determine the most
  effective promotional marketing approach.
  Program design must accommodate a
  variety of functional and operational
  obstacles in order to meet the demand.
  
  
  The program designed for you can be
  enhanced with SBDP's design flexibility.
  We provide innovative applications for
  your promotional marketing efforts
  including Timed Target Marketing (to
  increase frequency of purchase ), Cascade
  Marketing & Annuity Marketing.
• TelemarketingTELEMARKETING
  
  Rapid Response Communication is key
  for the success of any Direct Marketing
  campaign
  
  
  We can provide 24/7 Customer Support
  Communications for inbound and outbound
  calling services with professionally trained
  staff to meet your specific needs.
  
  

 
Founded in 1971, SBDP is a privately held Cincinnati based service firm providing accurate, timely, and simple solutions to the hectic and competitive direct mail marketplace.

Corporate Philosophy

• Never miss a deadline.

• Develop more efficient in-house procedures based
on lessons learned from completed tasks.

•Be a trustworthy custodian of the works of others.