SBDP

Computer ProcessingCOMPUTER PROCESSING
Customer focused programs require
specific processing management to
maximize results and minimize costs.

Your computer processing applications
management for customer focused
promotions can benefit from the systems
technology offered by SBDP. We help you
minimize errors and manage processing
more quickly.
Creative & Printing ServicesCREATIVE SERVICES
Graphic and Web Design servies are
available to assist you in effectively
reaching your customer base. Brochures,
Flyers, Post Cards, Websites and Landing
Pages, QR codes and Purl’s created to
meet your specific needs.

   PRINTING SERVICES

Offering Flexible Finishing options and
Cost Efficient on-demand digital color
production printing.

•65 ppm print/copy in both color & black
•HD Color Polymerized Toner for
    Superior Image Quality
•Ability to Duplex print Heavy &
    Coated Stocks
•Sizes 5.5"x 8.5" to 13"x 19.2" for
    full bleed 12"x 18"
•Multiple Configuration Options
•Finishing Options include
    -Saddle-Stitch Booklet Maker,
        up to 200 pages trimmed
    -Multi-Folding
    -Hole Punch with Post Inserter
•Digital Envelope Printing
Sizes to 10" x 12"
Database ManagementDATABASE MANAGEMENT
Information about what customers need
and want, including purchasing habits,
provide the basic criteria needed to create
the "best customer profile". Focused
marketing plans require this type of
profile to determine program content,
qualify customers and target prospects.

Data gathered from computer files to
produce your "best customer profile" is
sometimes difficult to access or utilize
in present applications. SBDP can help
you maximize results in your specific
markets. We also have the ability to
access thousands of specialty lists to
help you cross match and build your
ideal customer prospect database.
Direct MarketingDIRECT MARKETING
Capturing a segment of the market whose
profile best matches your present requirements
offers an immediate opportunity to
generate quick profits and acquire new
customers.

Your direct marketing program can take
advantage of SBDP's ability to access
these niche markets through our list
selection, processing and all direct mail
production functions from creative
services to printing.
Direct ResponseDIRECT RESPONSE
Rapid and accurate turnaround of responses
tell prospects you’ve placed a high value on
them as potential customers.

Continually improving the accuracy and
quick response of your inquiry control
system is essential and SBDP can create
continued success throughout the sales
and follow-up process in order to pursue
these “hot leads” effectively.
Fulfillment ServicesFULFILLMENT
Niche marketing fulfillment packages
reach those prospects 60% to 80% more
likely to buy, boosting sales.

Effective management of your program
creates a variety of sales opportunities.
To help you in this process, SBDP can
define the most appropriate fulfillment
package for your profile customer,
provide individual components, or
implement a total program.
Identify Sales LeadsIDENTIFY SALES LEADS
Sales results improve tremendously with
aggressive follow-up and to insure enthusiastic
pursuit of leads, prospect databases
qualify them in relationship to the specifications
of the “best customer profile”.

Refining and upgrading your profile is an
on-going and critical process. SBDP offers you
the capability of accessing a variety of program
options including On-Line Services. We can
also provide Telemarketing Services to help
identify new leads.
List ServicesLIST SERVICES
SBDP can help select the ideal list
suited to your specific market needs
from a variety of providers as well as
assist in developing and maximizing
the effectiveness of your existing list.
Mail Processing & ServicesMAIL PROCESSING & SERVICES
    - Address Standardization

    - Assign/Correct 5-digit Zip

    - Zip + 4 Coding

    - Carrier Route Coding

    - Distance Between Zips

    - Merge-Purge

    - Laser Personalization

    - Variable Data Printing

    - Mail Tracking

    - Lettershop Services

    - Digital Address (Envelope) Printing

    - Inkjet Address Printing

    - Folding

    - Inserting
Market ResearchMARKET RESEARCH
Consumers in today’s market are more
knowledgeable about the products/
services they buy causing purchasing
behavior patterns to continually change.

Developing your customer focused
marketing may require more accurate and
current research data. SBDP can help
with a broad range of market research
services designed to provide a comprehensive
profile of your ever changing customers.
Marketing & Sales AnalysisMARKETING & SALES ANALYSIS
Lower costs and effective marketing
programs require analyzing the
information generated from inquiry
control programs. Analysis of sales and
follow-up results lead to improved sales
productivity.

To give you more comprehensive data
about your current market, SBDP's
inquiry programs provide reports by
media, product and territory. Custom
reports can be designed to analyze
responses by any information in the
database.
Program DesignPROGRAM DESIGN
Market conditions and ever-changing
customer buying habits require timely and
accurate data to determine the most
effective promotional marketing approach.
Program design must accommodate a
variety of functional and operational
obstacles in order to meet the demand.

The program designed for you can be
enhanced with SBDP's design flexibility.
We provide innovative applications for
your promotional marketing efforts
including Timed Target Marketing (to
increase frequency of purchase ), Cascade
Marketing & Annuity Marketing.
TelemarketingTELEMARKETING
Rapid Response Communication is key
for the success of any Direct Marketing
campaign

We can provide 24/7 Customer Support
Communications for inbound and outbound
calling services with professionally trained
staff to meet your specific needs.

Integrated Marketing Support provides the flexibility to mix-and-match various components to create combinations and programs that work best for you.

To learn more about
Integrated Marketing Support
Call or e-mail us today:

513-871-7019

or e-mail William Fryer

wfryer@sbdp.com